If you are trying to build a personal brand in order to build trust and authority in your niche, its vital to get to a point where your tribe feels as though they know you. This means they will be far more likely to trust you and far more likely to listen to you when you suggest buying a product.🛍
Think about it: who would you be more likely to listen to in regards to buying a product a friend or an ad? 💭
So how do you go about establishing this sense of trust and of knowing? 🤷🏻♀️
Here's a few ways to increase your "Like, Know, Trust" factor:
➕Write in the First Person📝
The first tip is to write in the first person. You may have learned in school that writing in third person was preferable for business as it sounds more professional and authoritative but if you want your readers to feel as though they know you and as though you are personally recommending something, then writing in first person makes a lot more sense. Use 'I's and 'Me's and generally write as though you're talking to that person.
➕Be Authentic 💁🏻
And don't just write in first person, make sure you're being authentic too. If you have concerns about a product then say it. Not only does this fill in your personality but it also shows that you're willing to 'tell it how it is'. The same goes for talking about issues in your personal life which has the added bonus of making you more relatable.
Including images of yourself and lifestyle is a great way to help people feel as though they're getting to know you. If you're writing about the benefits of a certain exercise, then why not include an image of you performing that exercise? This is also a good way to get one of a kind graphics for your site that will make you unique and save you from paying for stock images.
➕Go on Camera📸
Better yet is to put yourself on the camera. If you are confident enough, then going on Facebook Live or YouTube aregreat ways to reach a larger audience in a way that will leave a more lasting impression.📹