Uplevel your brand + go from basic to Gucci

If you want to stand out from the crowd, a killer website and effective content marketing strategy is a must have! 

Of course, developing and executing an effective content marketing campaign takes some focus and work, (and can feel really overwhelming!) but its more than worth it with the benefits your business will gain! 

 Not only does having it in play help you get ahead, it takes your brand to the next level! ... from basic AF to Gucci 💅🏼

Let’s break a few of the reasons you need to be implementing a killer content strategy!

💗Higher Visibility in Search Engines 

Every time you add a new post to your blog, it’s another page that Google is going to index. While having more pages doesn’t necessarily correlate to more search traffic, it does give you the opportunity to rank higher for more search queries. By targeting long-tail keywords and topics that your customers search for, you won’t have any trouble appearing in those searches with your archived information.

💗Higher Domain Authority

Producing more, higher-quality content will increase your perceived authority, expertise, relevance, and trust of your site. When your content gets more inbound links from external sources, your domain authority rises. A higher domain authority directly relates to higher search rankings.

💗Increased Conversion Potential  

The primary reason to create content is to engage, inform, help, and bring value to your tribe. Once you’ve served your tribe first then, you can also pitch your products or services. When done right, this can lead to a big increase in your conversion rate. 

💗Improved Brand Recognition

The people that are reading your content are building an impression of your brand. When they are looking for helpful, informative, and enlightening information, they’ll think more highly of your brand. They will also see you as more trustworthy and an established leader in the industry if your content shows up on external sources or the social media newsfeeds. 

💗Decreased Marketing Costs

The only thing that content marketing will cost you is time, and it offers compounding returns on your minimal investment. You'll start to see growth after the first couple of months, and after a few years, you could see gains that are quadrupled your initial investment.

Content marketing is safe and inexpensive and is available for anyone in any industry to utilize. The sooner you start investing your time in a solid content marketing campaign, the sooner you'll begin to see results. No matter what you are looking to achieve, whether its higher conversion rates, increased traffic, or a genuine relationship with your customers, there’s no reason not to include content marketing in your overall marketing strategy! 

So how do you start implementing a content marketing strategy for your business? 

Most businesses today are participating in some form of content marketing. Studies show that companies that can produce a majority of their leads through online channels will grow quicker and are more profitable than companies that relied more heavily on traditional marketing campaigns for generating leads. 

👉🏼Here a few content marketing methods that you can add into your overall marketing strategy to take your growth and profits to the next level!

❣️Your Website

Your businesses website is one of the most valuable content marketing tools in your arsenal. With a little intention, it can become your most powerful tool for generating leads. 

Your website can be used to leverage both blogging and search engine optimization to increase traffic to your site. Your website should include static web page content, educational content, and lead captures to gain the highest return on investment. 

❣️Social Media

A natural next level of content marketing is to use it on popular social meals platforms. They work as content marketing tools in a couple of ways. First, your content can be posted directly to the platforms in the form of tweets, status updates, and dialog with other users. Secondly, you can use them to introduce different pieces of content that link back to blog posts, whitepapers, and other content on your site.

❣️Email Marketing

Email marketing is a technique that involves cultivating a targeted list of contacts and sending them emails periodically that contain educational content and offers. You are offering your prospective customers information that will help them, making them more eager to do business with you down the road. 

❣️Web Analytics

Web analytics tools comprise the unseen data behind your content marketing. They allow you to monitor the activity on your website such as how many visitors, downloads, and where the traffic originated from. You should use these tools to measure the success of your content marketing campaigns. 

❣️Stock Content

Stock content refers to the educational resources that you make available on your website for potential and current customers to download. Stock content includes whitepapers, guides, ebooks, research studies, and books. They help to enhance your reputation as a thought leader in your industry. 

When you first begin your content marketing campaign, it is essential that you don't rely on a single tool, but rather leverage multiple content marketing tools. 

By leveraging these methods, you can turn your online presence into a lead generating machine helping to grow your business and better serve your tribe! 💪🏼❤️