I do it for the babes
“The market is crowded”
“How can I compete with “her””
“I’m doing all the things “they” told me to do but still not getting any results”
Here’s the deal sis—When running an online business, you are competing with everyone else for a piece of the market! If you're in network marketing or direct sales you're not only competing with others in your industry AND your company!
So....what makes YOU stand out from the girl next door? Why should someone do business with you over Amazon, or your fellow babes?👸🏼
And here’s the kicker-- if you don't know the answers to this question --there's no way your potential tribe, customers, or clients will!🤦🏻♀️
One of the most powerful ways you can attract your dream clients to you is to position yourself as & become an authority figure to your tribe by showing up and serving and connecting with them on a regular basis — in ways others aren’t!
[💁🏻♀️This is one of my favorite things about being a bizbabe! I love that I get to show up and serve my tribe in my own way! I even made “I do it for the babes” one of my brand mottos! ]
If you don’t establish yourself as an authority in your niche, no one is going to pay attention to you and you’ll just be another cookie cutter biz babe that does what everyone else is doing.
Originality + authenticity are essential to rising to the top of your niche!
Now that you know the why—let’s talk about HOW you can serve your tribe in a way that will position you to become an authority that’s irresistible to your dream clients/customers!
🖤Start by branding yourself in memorable ways.
That means creating a brand that will pop in your tribes’ head and stay there!
If your branding is consistent, when others see your content, social media, etc, they’ll automatically know it’s you.
You have to be willing to put yourself out there – no matter how critical you are of yourself – your age, your teeth, your size – no one cares. What they want is connection + information.
🖤Be original.
No cookie cutter copycat babe (and there are a ton of them) has ever succeeded beyond the ordinary. Come up with unique angles to market your products or services. It doesn’t have to be difficult! Just be yourself!
It can be something as simple as sharing your day-to-day life with others so they can better relate to you. And it doesn’t have to be extraordinary.
If you’re a coach or network marketer, then showcase how your business allows you the freedom to do what you want as an entrepreneur.
If you’re in the weight loss niche, then show pictures of your meals (and make sure they know which product of yours they can find the recipes in).
Become known for something – your humor, your sincerity – something that makes you, you.
🖤Be knowledgeable.
Becoming an authority in your niche is actually the best way to serve your tribe. Make it a point to learn more than the average babe in your niche knows and solve problems and find solutions for your audience.
You can’t do just enough to get by. Go harder, dig deeper, so you can serve more. Give yourself a thorough education in it. Read, take courses – become the leader they need you to be.
🖤And then...put yourself out there gorgeous!
Social media, blogs, forums are all good ways to make yourself known. And, make sure you don’t just make an generic comment like “me too.”
Give advice, value, opinions and insights when you speak and people will listen and remember you.
Don’t be scared to stand out from the crowd. To blend in is what will make you (and your results) mediocre.
🖤Create a downloadable opt-in freebie specific to the problem you help your tribe solve.
Don’t give away all your secrets in this lead magnet. You want to give a juicy little “bite” to pique curiosity and convince a lead that your product/service is exactly what they need.
🖤Take it to the next level by creating and connecting your freebie to an email funnel with your autoresponder to nurture this relationship and direct your subscribers toward what you’re selling.
🖤Use Facebook Live and/or YouTube videos to share your (and your client/customers’) experiences!
Tell your viewers how it has transformed your business and then pitch your program. Video is a quick way to reach across the miles and really connect with your audience; it’s the next best thing to meeting in person.
🖤Write a blog post or two on your own blog.
What better way to toot your own horn than to promote your product/service on your own blog. You’re creating new content so the search engines will love it and you’ll get your audience involved and invested in your program before you even create it.
🖤Offer an affiliate program to past customers or clients.
Affiliate programs allow your tribe to promote your products and to receive a small commission in return.
The “cold hard truth” is...
the market IS crowded.
you CAN’T compete with “her”.
if you keep doing what you’re doing you’re going to keep getting the results you’re getting.
But the good news is...
none of that matters —as long as you are showing up authentically and serving your tribe by helping them solve problems and find solutions! You’ll attract your perfect clients/customers that are excited to do business with you!